The use of personal data to target minors, combined with opaque algorithms and engagement-driven design, has heightened fears about exploitation, privacy erosion, and mental health impacts.

Since ChatGPT exploded into public consciousness, the conversation in ad tech has centered around AI. Generative tools, predictive models, attention algorithms: AI now touches nearly every part of the ...

If your brand is driving against some aggressive advertising goals in 2025 and 2026, real-time consumer data can supercharge your game plan. While utilizing up-to-the-minute data might seem like a ...

Meta’s 2026 overhaul of Facebook’s ad delivery, led by the AI-powered Andromeda engine, has shifted control from advertisers to automated creative targeting, predictive bidding, and Advantage+ ...

The digital age gave advertisers the power of data. Advertisers could not only see how ads were performing; they could suddenly target based on specific known data points about prospects. But as ...