Products enrolled in Transparency can’t be listed in Amazon stores without providing unique and correct codes that match a related product. This means you can prove authenticity and accuracy every step …

Oct 15, 2025 · The Amazon Transparency Guide is essential for brands and sellers on the platform. It explains the program's purpose, its importance in protecting brands, and how it works to enhance …

Nov 24, 2020 · Transparency is a product serialization service that enables Amazon to authenticate each item before it is shipped to the customer. Amazon introduced the Transparency Program in …

When you register your trademark(s) in Amazon Brand Registry, you will get access to powerful brand protection tools, including Transparency, that make it simple to find, report, and remove potentially …

Oct 28, 2021 · Confused whether to enroll in the Amazon Transparency Program or not? In this article, we will provide a detailed overview of this program, its benefits, how it works and how to sign up for it.

Aug 14, 2025 · Discover how Amazon Transparency protects your brand and products from counterfeits. Learn how it works and why your business should use it.

Apr 18, 2025 · Launched in 2017, Transparency was Amazon’s direct response to the rise of fake products infiltrating its massive third-party marketplace. Transparency allows brand owners to …