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Want clients hooked? Here’s the secret. Client retention is tricky. You’ve got them once, but how do you keep them? Give them just enough, but never too much. ➔ Too much info, and they’ll move on. ➔ Too little, and they’ll get bored. ➔ Balance is everything. ➔ Curiosity is your friend. I’ve kept clients around for months, by showing them just enough of my “secret sauce.” They want more, they ask for more, and that’s the hook that keeps them coming back. Here’s how you do it— Don’t over-explain.
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