Logos Design & Branding Ideas on Instagram: "Complexity Is Easy. Restraint Is Difficult. Most residential firms rely on visual noise to justify their fees - The new identity for Elio by @bysecondsociety proves the opposite. True authority in architectural branding comes from what you leave out. The visual identity centres on weightlessness. In slide 3, the custom typography mimics the structural integrity of a load-bearing wall while maintaining a slim, modern profile. This brand architecture is