Brand is everything, and it cuts both ways. An employer brand is working even when they are not hiring. Candidates talk. They share experiences. They remember how interviews felt, how feedback was handled, and whether promises were kept. A strong role won’t fix a weak reputation, but a strong brand will attract people before you even ask. A candidates personal brand starts the moment their name is mentioned. How they show up in conversations, how they communicate, how they leave their last posit
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